I spent over 3 years at QIMR Berghofer creating web content, setting up social media accounts, and waging war with a clunky proprietary CMS to produce the best possible experience for the donors, patients, scientists and corporate staff.
Being self-taught, I was reading constantly as SEO developed into a fully fledged field, and sought out little things I could do to improve our rankings. Unfortunately, ‘cancer’ and ‘mental health’ are flooded keywords, and ‘infectious diseases’ was never going to be the success story that brought thousands of readers to our humble site.