Hi there!

I’m SJ Matthews, a science communicator, social media marketer, and WordPress nerd currently living in Melbourne, Australia. I’m a web content creator, translator of science, world traveller and digital marketing strategy consultant.

I’m passionate about helping great causes get the funding and attention they deserve. My interests are in health science, international and community development, and just generally making the world a better place to live in.

If you have a sticky situation with social media or a website issue, send me an email!

When I thought I knew nothing about SEO

I spent over 3 years at QIMR Berghofer creating web content, setting up social media accounts, and waging war with a clunky proprietary CMS to produce the best possible experience for the donors, patients, scientists and corporate staff.

Being self-taught, I was reading constantly as SEO developed into a fully fledged field, and sought out little things I could do to improve our rankings. Unfortunately, ‘cancer’ and ‘mental health’ are flooded keywords, and ‘infectious diseases’ was never going to be the success story that brought thousands of readers to our humble site.

Continue reading When I thought I knew nothing about SEO

Why I loved and hated my paramedics experience

What they don’t tell you about signing up to save a life

It was only 6 weeks. Suited up with high vis lettering on my back denoting my student status (as in, please don’t confuse me with someone who knows what they are doing), sitting in the back of an ambulance with the stretcher, holding on for dear life as we swerved around corners on a code 1 call, sirens blaring.

Continue reading Why I loved and hated my paramedics experience

Hello!

This is my website to showcase my talents, skills, portfolio of work, and my search for meaningful employment.

I’m interested in health, biology, psychology, travel, volunteering and non-profits, women’s rights, LGBTIA+ theory and acceptance.

 

Check out my About page if you want more information about me.

Russian beaches

Russian beaches
Nha Trang, Vietnam

Nha Trang, Vietnam


We arrived at 6am at the station in Nha Trang. The corridors played a weird local style of music 20 minutes before the stop. Our CEO came to wake us up. Soo tired. A bus took us from the train to the hotel, where our rooms weren’t due to be ready until 11. They had a spare room with some bunks in it, which some of the group quickly took up. I snoozed on the couch until our CEO took us to breakfast, at a restaurant along the beach. It was a very modern place, lovely bar area, and served very western dishes – like my eggs benedict, mango smoothie, and I also ordered a Vietnamese iced coffee with condensed milk to get a taste of the famed beans here. The eggs were paired with asparagus and parma ham, very strong flavours, but it worked so well. Yum! The bill was quite expensive for Vietnam, and I found that for the whole town. There is an island owned by Russians nearby, and the whole town was filled with Russian tourists. We surmised that they spent a lot of money here and hence the prices on everything were higher than usual. A couple of girls got their room before ours, so we crashed their shower and freshened up. The others went to the beach, but I decided no more sun, and stayed in the room for a nap. Dinner was at an Italian restaurant. One of the guys ordered chicken parmigiana expecting Australian style schnitzel with topping. Instead he got a kind of moussaka lasagne thing in a hot pot. Oops. The next day, I slept too late and missed breakfast. So I went to get brunch and ended up having poached eggs on toast, reading a book I bought in Cambodia about the Khmer Rouge. I went back to the hotel to pack up and checkout and caught up with a couple of girls from the group, so we went for afternoon tea, and sat sipping iced mochas and talking until it was time to meet the group for dinner. After dinner, we got some snacks and then got a bus to the train station for our overnight train… Again. This train was a little older, but we were used to the idea now.


War history – claustrophobic tunnels

War history – claustrophobic tunnels
Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam


6am breakfast, which was baguette and omelette made by our homestay. Then a quick tour of the village. Because of the wet weather, the paths we a bit muddy. The clay caked to the bottom of my flip flops and suctioned with every step. In trying to lift my shoe, one of the plugs came loose, so I walked most of the tour barefoot. The tour ended at the boat, and we went to the floating market. It was a wholesale market for fruit and vegetables. Other boats moored to ours to sell us drinks, but otherwise it was pretty peaceful. The sellers had huge barges of pineapples or watermelon. Some of the buyers had shallower, more open boats, piled with their haul for the day. On the way back, I took the wheel of the boat for a bit. Then 4 hour bus onto Ho Chi Minh city. We walked to a place close to the hotel for lunch – they only served pho. My beef pho was delicious, but I put in a little too much chilli at one point and got a mouthful of spice when I bit into a slice. Then we went on a walking tour to the Opera House, the Notre Dame Cathedral, and the Ben Thanh market. On the way back to the hotel, we stopped into a coffee shop to sample real Vietnamese coffee. An Aussie I had met in Nepal raved about it, so it was on the to taste list. I had a chocolate ice coffee – very smooth. I want to try the iced with condensed milk next time. A little free time before dinner at a Mexican restaurant. I opted for banh uot thit nurong – beef and lettuce wrapped in rice noodles. That is definitely one to make at home. It was a delicious fresh light meal. Afterward we went to a sports bar for the boys to watch Manchester United soccer game. I ended up in a deep and meaningful with my roommate, before heading home at midnight. Breakfast at the hotel, and packed to check out, some of us hopped a bus for an optional tour of the Cu Chi tunnels. The information seemed particularly biased against Americans and the non-communists – such is history, I suppose. The story is only told by the victors. My favourite was a introductory video that showed “the sweet and gentle school girl … who received an award as an American killer…” Do they even hear themselves? I must admit, the Viet Cong (communists) were very smart in the way they waged war with the gun slinging, bomb touting American forces. They were outgunned, so they were sneaky and covert in their dealings. I have to admire the way they outsmarted a lot of the efforts of the Republic (non communist). Complex systems of narrow tunnels with water locks, crawl areas, dead ends, and many levels of depth, including access to the Siagon river. And the access to the tunnels was so well fortified and hidden, I can only imagine the frustration of the opposing soldiers. I went into the trap door style entrances and crawled through the 100m tunnels designed to show tourists how cramped and tiny the spaces were. And these were widened versions of the original, and it was still very close and humid. No one with claustrophobia could stand it, I’m sure. Bus back to the war museum, But we got some banh mi from a street vendor before we went into the building. I was looking forward to it so much! It tasted okay, but I think the best kind is served in a restaurant, which seems to be a rare thing. It appears to be exclusively a street food here. Never mind. Inside there were horrific pictures of the GIs during the war and what Agent Orange had done to local people and their families. Children born with deformities and sever learning difficulties. So sad. The cruelty of the soldiers was pretty awful to see. It started raining when we were inside the museum, so we piled into a taxi to get back to the hotel. Then, an overnight train! I was a bit worried because of my experiences in India and Madrid were not the best, but it was fine! Four to a bay, with a lockable door. The beds were wide enough, with individual lights, and clean sheets on both the base and a flat sheet. Even little fake flowers. Awww. Toilets were far better than the squat, aluminium, reeking of urine ones in India – Western, porcelain, relatively tidy. I fell asleep fairly early, the rocking of the train lulling me into slumber.


Good evening Vietnam

Good evening Vietnam
Tieu Can District, Vietnam

Tieu Can District, Vietnam


7:30am start for a 4 hour bus ride to the Vietnamese border, and another 5 hours to our homestay along the Mekong Delta. We arrived as the sun was setting, so we missed the guided walk through the village. Tomorrow instead. Our beds are in an open space under a tin roof and mosquito nets. The family are very cute. They cooked us pork pancake, pumpkin soup (chunks of pumpkin in broth), stir fried meats, rice, and garlic beans. Soo good. I tried to find out the ingredients in the pancakes, as they demonstrated how to cook them in front of us. But they seemed hedging about it, which is such a shame… I really want to cook it at home. Early night for us, as a bright early start to visit the floating markets.


Beaches of Cambodia

Beaches of Cambodia
Sihanoukville, Cambodia

Sihanoukville, Cambodia


Hurried breakfast, and then on the bus for 4 hours to Sihanoukville. We walked to the beachside to have lunch, overlooking the umbrellas and lounge chairs on the sand. I had a piña colada and an anaemic burger. After eating, we wandered down to the lounges, had a dip, and ordered more drinks until late afternoon. Back to the room to get changed and have an hour downtime before heading back to the same restaurant where they served BBQ fresh seafood. I had two crabs – their bodies the size of my fist. The meat was so sweet and fresh, it was amazing for just US $7. There were parties going on at most of the restaurants along the beachfront so we wandered up and down looking for a crowd. No dice. It was really dead. We gave up about 10pm and went back. In the morning, we bought some breakfast and snacks from a minimart and went back to the same restaurant to pick up tickets to board the speed boat to Koh Rong island. There was a mix up, so instead, we caught a slow boat. It was leisurely and much better I thought, because we could lounge and relax underneath the canopy instead of being crammed in a seat. We set ourselves up on the sand, and had a quick dip. The water was clear and a lovely turquoise colour. Cold currents were coming in from deeper waters, but it was warm otherwise. Then reading on the sand for a bit, until the afternoon storm started gathering. It did no more than spit, but we walked towards the restaurants to await our boat back. The other girls were looking a bit red by the end of the day, particularly my roommate, who had spent most of the boat ride over lying on the deck plus the time we had spend on the beach. We arrived back in the dark and went back to the room. Pommie skin doesn’t do the best in the sun, but she was bright red poor thing. Her stomach was the worst. I was glowing a bit on my cheeks and neck, but it settled down quickly. For dinner, we went somewhere different, and I had green curry, which was kind of like amok, and a cheesy garlic bread.


Tarantulas and mass graves

Tarantulas and mass graves
Phnom Penh, Cambodia

Phnom Penh, Cambodia


A late start at 11:30, we were transported to the bus station where we took a coach 7 hours to Phnom Penh. The boys from Western Australia were having a few beers and getting a bit rowdy. I was hoping to get some travel diary done, but I listened to music, slept and watched a movie on my ipad instead. We arrived at 7pm, and got a shuttle to our hotel. 10 mins to get settled and we headed to dinner up the road at a cafe. Our CEO warned us to keep hold of our bags because it was common to have snatching and pick pockets as this is the capital and tourists were commonly targeted. After dinner, we had a brief walking tour to show us the river side and some of the decorations for the king’s birthday. The next morning, we got going at 8am to go to Tuol Sleng, code named S-21, a former high school, transformed into a prison and torture facility during the Khmer Rouge regime, headed by Pol Pot. Grey concrete buildings, three storeys tall, the balconies covered with razor wire, surround a quadrangle grassed yard. Inside, orange and white 70s checked tile on the floors, stained with large dark marks…. I shudder to think what it might be. Any intellectuals, anyone with glasses, smooth hands (indicating wealth) and all their families were captured, held, chained to beds, with a bullet case for a toilet. They were tortured by ripping off their fingernails, flogged with barbed wire, salt and chilli rubbed into the wounds, chained upside down to a frame in quadrangle until they passed out, and then dipped head first into filthy water which would revive them enough to continue their interrogation. Once they had revealed their colleagues and families, they were taken to mass graves in the killing fields. The museum contained rows and rows of photos of frightened looking boys and girls. 3 million people were killed over the 3 years of regime. I can’t even fathom how that was possible. It was so disturbing to hear about the horrible things done to these prisoners. Even more disturbing was the image of kids running and laughing in the yard of the high school replaced by screams and moans of people being tortured and starved to death. I bought a book recommended by our CEO called First They Killed My Father. Then we visited Cheong Ek, one of the largest killing fields in the area. We walked through the seemingly lush area, where they had played loud music to drown out the sounds of the victims from the factories not far away. The ground is spotted with ditches, where bones have been recovered from mass graves. The largest contained 450 bodies. And still, they are finding new graves as the monsoon rain washes away dirt to reveal teeth and scraps of clothing. There was a tree that was reported used by soldiers to kill children. They would hang them by the feet and smash their head against the trunk. Horrifying. After that, we went to the “Russian market”, which was a local market selling everything. We had lunch there, called (ack, I can’t remember… I’ll find out). Then we had some time to wander the market. I bought a Mont Blanc pen, and some souvenirs. Then we had free time back at the hotel. I went together some money our, and found a place for men’s hair cuts that advertised a similar cut to the one I wanted. It was $2! The hair dresser understood what it wanted, so I was pretty happy with the result For dinner, we went to a restaurant that served organic food prepared by students who had previously been living on the streets. They also specialised in insects, particularly tarantulas. I split one between a couple of girls. It wasn’t too bad – chewy append crunchy. It took a bit to get the exoskeleton down though. Then they brought out the live ones… I could see they were defanged, but it was still creepy seeing them start to run. I had one on me for a photo, and it sprayed gray liquid all over my forearm. Eww. For dinner I had a lovely tofu salad with sweet potato spring rolls and a jungle ant and beef curry. The lemongrass in the curry was a bit much, but the salad was very nice. Then we went for a couple of drinks down the road. The place was a bit seedy, with a lot of prostitutes hanging around, so we decided to call it a night early.


Temples and pub street fun

Temples and pub street fun
Siem Reap, Cambodia

Siem Reap, Cambodia


We jumped on the bus at 4:45am to watch the sunrise over Angkor Wat. Unfortunately it was a little cloudy and the colours changed pretty slowly, so it got boring very quickly. Interestingly, there was a statue of Vishnu in the temple, from when it was originally Hindu. There were heaps of Buddha statues lying around that had been beheaded. We went back to the hotel for breakfast at 9am. Yummy eggs and toast. Then we had enough time to have a nap before going back to the Angkor Wat area to visit a couple of different temples, with huge frieze artworks showing elements of legends and history of wars. Each pillar in one temple had four faces carved on every side. As we wandered around, it started to rain. It was okay, but it put a damper on our motivation to see more of the temples. We did visit the iconic temple where banyan trees had taken over the structure of the buildings, rumble lying everywhere. A scene from Tomb Raider was filmed there as well as the main part of Angkor Wat. For lunch, I ordered chicken amok, which is a sweet oniony curry. It arrived served in a coconut! Very flavourful, but I couldn’t finish it all. Then we had the afternoon free, which I spent most of napping and catching up on Facebook. At dinner, I had a tom yum soup, and a couple of Singapore slings. Also played a doubles in a game of pool with some boys and the CEO. Then to Pub Street (yes, that’s literally it’s name) to have a dance at a pub or two. I started dancing with a couple of Cambodian girls. So much fun! I ended up coming back to the hotel at 5am.